Saturday, June 13, 2009

Indian Real Estate - Ever-Expanding Territories (by Lilli Mireya)

Real estate market in India is on the upswing while builders in India are rapidly investing in all the parts of the country. New constructions in this field are into an all-time growth. Indian property developers are buying plots in large number for construction of townships and residential complexes.

A study of the market trends for commercial property in India reveals a similar pattern of the rising rates and a closer look at the prevailing rates is necessary to get the best out of the property. Commercial properties in India are also on the rise with their flourishing constructions. Shopping malls, shops, big Corporate Offices, Movie Halls, Amusement and Recreational parks et al are in for investments by Real Estate Developers in India.

Huge number of properties is on sale in India, luxurious apartments, premium quality flats, independent homes, farm houses, penthouses, row houses - are some of the projects that are selling like hot cakes in residential property sector in India. Property developers in metropolitan cities are expanding their vision and investing in tier II cities like Pune, Surat, Coimbatore, Cochin, and Vadodara.

Property developers in Lucknow, such as Ansals have invested here in a township, Sushant City- Lucknow, which they name as "shaan of Awadh" or Awadh's pride. Builders in Chandigarh like Axiom Estates are coming up with projects in residential sector. Real estate builders in Ludhiana are investing in residential as well as commercial complexes.

Builders in Hyderabad like Modi Builders are coming up with number of residential projects such as The Gardenia, The Golden Palms, Palm Springs and The Silver Springs. Builders in Cochin for instance, Abad Builders, Trinity Builders & Developers and Gokulam Engineers are establishing themselves in real estate sector and their construction and investments are showing up to be fruitful.

With the kind of growing economy buying, selling, investing and renting properties in India is considered a lucrative option by the people world over. Moreover, an increase in the property rate in the real estate market, even in tier- II or tier - III cities of India, is showing an upswing trend in building and construction. According to real estate agents in India, this is indicative, at least on one level, of a clear interest of people in buying or selling of properties.

George Gonigal provides you the best and latest information on Rent Properties in India, If you want to Houses for Sale in Bangalore, he suggests you log on to magicbricks.com

Friday, June 12, 2009

Building Brands in India (by Ashwani Singla)

What does it take to build a successful brand in India? There are no mantras but I have attempted to encapsulate some key points that I call the the four 'Is' (rather like Philip Kotler's '4Ps').

Invest

Come with an intention to invest, not harvest. First, it's important to invest in research. India is about as many 'countries' as it has states and it is important to understand these markets to make your product work. A 'one-size-fits-all' approach can be risky.

Invest also in infrastructure. In a landmass covering over 32,000 sq kilometers, distribution and reach could be the crucial differentiator between the success and failure of your product.

Invest in the right products. Mercedes Benz nearly went bankrupt in India selling outdated European models. Today, the models it launches in the US or Europe are available almost simultaneously in India. Result: in a country that values 'fuel efficiency' the Benz sells against a waiting list!

Innovate

Innovate in your product. Take local sensibilities into account and tailor products accordingly. Don't paint your product blue if Indians like it red. Thanks to McAloo - India's own Big Mac - McDonald's is India's fastest growing chain of family restaurants.

Innovate in your communication. In a land where over 300 films are released every year, sell ideas not products. Korean companies Samsung and LG have grown to be number one and two consumer electronics brands in less than a decade by leveraging their products on new concepts.

Impress

Bring the fire power early in the game. Shock and Awe does work. By following precisely this strategy, Hyundai leads the car revolution in spite of being a late entrant. It is now a leading player after Maruti-Suzuki, the 20-year-old incumbent.

Brand ambassadors can also change the fortune of the brand, but should be used with caution. Shah Rukh played a key role in the fortunes of the Hyundai Santro, or look at what Sachin did for Adidas in India or Aamir Khan to Coca-Cola.

Inch Ahead

It's best to build a solid foundation and then dream of the sky scraper. See red tape in India as a measure to test your resolve about India. Unilever, Pepsi, Colgate are all successful brands in India who either came with a heritage or came with an intention of leaving one behind.

If all this sounds simple, it is. Building a successful brand in India means getting your basics right and keeping it simple!
Ashwani Singla
CEO, Genesis Burson-Marsteller
Blog URL: http://www.reputare.in

Indian Property Market (by Vanky Raman)

The Indian real estate sector is witnessing burgeoning growth over the past couple of decades and also one of the fastest growing sectors in the country that in turn lure investors worldwide to invest in India's growing real estate markets like Chennai, Bangalore, Hyderabad, Gurgaon Mumbai etc. This augment in growth is due to several factors like rising income levels among growing middle class, nuclearization of families, easy home loans and changing demographics of home buyers (the average age of a new homeowner in 2006 was 32 years compared with 45 years a decade ago.

A growing Indian economy has created huge demand for commercial property spaces in the country to meet the office space needs for a leading corporate, MNCs, IT/ITES sector and organized retail. The Indian organized retail itself is likely to acquire 220 million sq.ft. by 2010 across pan-India not limited to only top cities alone.

With a rising demand in the Indian realty, there are a large number of international real estate players have entered the real estate segment in the country. The demand for office space is growing at a CAGR of 13% on a pan-India basis.

Key regulatory developments
The key regulatory developments in the country are listed below that enlightens the growth momentum in the Indian real estate market:
•Foreign investors are allowed to invest in commercial real estate developments across the country with a minimum built up area of 50,000 million sq.ft and Minimum area threshold for FDI in Integrated Townships reduced to 25 Acres from 100 Acres.

•Securities & Exchange Board of India (SEBI) has allowed Indian venture capital firms to invest in real estate.

•Under Automatic route, 100% Foreign Direct Investment (FDI) is allowed in the construction sector.

Global Investors
Today, the leading global investors are exploring the untapped opportunities in India's real estate market with an investment worth of US$20 billion by 2010. Some of the big players like JP Morgan, Merrill Lynch, Lehman Brothers, GE Capital, HSBC, Government of Singapore Investment Corporation and host of others. The following are a few highlights in the real estate investments in the country:

•One of the world's leading global real estate firm, Jones Lang LaSalle (JLL) plans to invest around US$ 1 billion in India's property market.

•Dawnay Day International plans to setup a chain of four-start hotels in India with investment worth of US$ 4 billion.

•India Land Ventures (ILVL), a part of the Madrid-headquartered Americorp Group plans to invest US$ 585.48 million in eight key infrastructure projects across the country in the upcoming years.

•A unit of Deutsche Bank aims to invest more than US$ 1 billion over three years in Indian construction and real estate projects.

•Global real estate majors such as Dubai World, Trump Organization of US, Smart City of Dubai and others have huge real estate development plans with an investment worth of US$20-25 billion in the upcoming years across the country.

Real estate developments
India's leading real estate developers have huge plans in the real estate development activities in the country like:

•Golden Gate Properties aims to invest US$ 437 million over 2 years in the residential projects in Bangalore and Hyderabad.
•Puravankara plans to build affordable housing projects in Bangalore, Chennai, Hyderabad, Coimbatore and Mysore in the built-up area of 59.80 million sq.ft comprises of 64,500 homes in the next five years.

•Mukesh Ambani-led Reliance Industries has announced a 50-50 partnership with US-based real estate investment trust Vornado to collectively invest US$ 500 million in a shopping mall.

•Bombay Dyeing plans to invest US$ 218.82 in Mumbai to construct both residential and commercial properties in 800,000 sq ft of land.

Conclusion
Thus, India real estate has become a hot pick for global investors with FDI inflows worth of US$25 to US$ 28 billion investments. According to the Federation of Indian Chambers of Commerce and Industry (FICCI), India's real estate sector is worth around US$12 billion and is expected to reach US$ 60 billion by 2010 i.e. growing at a brisk 30 per cent annually. So, India's leading realty developers are raising billions of rupees through initial public offerings (IPOs) in India.

Vanky Raman is a professional real estate consultant of India which provide you the latest informations of India Property and To receive FREE Indian Real Estate Newsletter log on to http://www.investinnest.com